Make money generating leads for Insurance Companies

In these times of global recession , insurance is one of the few industries that has not reported any significant slow down. This is perhaps because the insurance industry is responsible for protecting consumers from financial losses. With the uncertainty over jobs , more and more people are turning towards the insurance companies to protect their house, health ,businesses etc. If you can help them find the right insurance companies that meets their specific needs, then you stand to gain and get rewarded.

There are several reputable online companies that provide insurance agencies qualified leads looking for health insurance, auto insurance, life insurance and business insurance. The insurance companies buy leads from these online companies because these leads convert to customers for the insurance companies with little effort. These online companies payout huge commissions to the affiliates who generate the insurance leads. The top rated company claims to be paying a million dollars per month in affiliate commissions with their top affiliate earning an average $400,000/month.

Here are a few companies that pay their affiliates per lead generated :

1) InsuranceLeadz.com - InsuranceLeadz specialize in auto,health,home,life and annuity insurance leads. They have an independent affiliate network. They pay a minimum of $4 to $12 per lead to their affiliates ,based on the sector and lead volume.The payment goes higher for a higher lead volume.

2) Kanetix.com- Kanetix specializes in Auto insurance. They pay $8.75 per lead generated.Like Insuranceleadz, they too run an independent affiliate network.

3) Esurance.com- Esurance also specializes in Auto insurance and pays $7.50 per lead generated. They use CJ's ( commission Junction ) affiliate network to generate their leads.

There are several other online companies that run their affiliate networks to collect qualified insurance leads through their affiliate networks and sell them to insurance companies. If you have a business ,finance or insurance related website , then you can earn very well as an affiliate for these online insurance lead generating companies.

A Higher Paying CPA Offer isn't always your Best Bet

A higher paying CPA offer in an industry is not necessarily the best option to make more money. This is because the same offer for a comparatively lower paying offer that is using a different landing page may convert far better than the first landing page.Let's take an example.

Let's say a cost per action offer for a free Apple iPod is $1.50 per lead and the landing page converts at 8%. Another offer for the free Apple iPod on another CPA network that pays $1.20 converts at 12%. Although , going by the higher pay per lead the first offer looks better , in the final analysis the second offer might give you better "earnings per click" ( EPC) due to the higher conversion rate of the landing page.

It may not seem like a significant difference if you are using free traffic , but if you advertise with paid traffic like pay per click or paid impressions , then it becomes even more important for you to know which offer converts better to get the best return on your investment. For this, it is mandatory to track your conversions to obtain stats and pick the offer with the higher epc.

There are several other factors that can influence a higher paying offer generating a lower earning per click than a lower paying offer. To learn more about it, read the Dark Side of CPA Marketing in Gauher Chaudhry's free CPA report.

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