Pay Per Play: An Innovative advertising model to make money

Pay per play is an innovative internet advertising model introduced by NetAudioAds that website owners and bloggers can use to make money from the traffic their sites receive. Pay per play is a form of advertising in which a small java script needs to be inserted in the website and whenever a visitor opens the website , the clip plays automatically. The clip doesn’t interfere with the browsing activity of the surfer. It’s a short five second clip that plays in the background without taking up any space on the webpage.

The clips are relevant to the content of the website as they are automatically selected by a software after it crawls the website , much like the pay per click spiders. The difference between the PPC and PPP model is that in the PPC model publishers make money for the clicks that the advertisements get whereas in the PPP model , the visitors don’t have to click on anything for the publishers to earn as the clip plays automatically when the site is opened. Thus, PPP publishers can make money on 100% traffic their sites receive unlike in PPC.

Advertisers are allowed to bid on an automated bid management system and the audio clips are matched against the content of the websites where they are placed. The bidding process is expected to begin on 1^st February 2008 , as per NetAudioAds. Advertising will start only after the rate sheets are published by the company , but you can hear a sample audio clip on this page

Compensation plan

For every clip, the publishers will get paid 25% of the revenue the advertiser pays and the only factor determining the earning potential of the publisher is the traffic his website receives. In addition to this, the publisher can also earn 5% of the total revenue earned by his referral and 5% of the earnings of a publisher referred by his referral. The publisher is free to choose which pages he wants to monetize with PPP clips.

PPP has existed for the past two and half years and served ads from 66,000 advertisers over 550,000 websites .The company claims to have tied up with one of the major search engines and it’s the first time that the system is being presented as an earning opportunity to website owners and bloggers across the web.

If you would like to learn more about the Pay per play business model , then you can go here