Pay Per Play Advertising is Closing it's Doors To New Publishers

In the latest update from Pay per play advertising , Charles Heflin, Director of marketing for NetAudioAds , announced that the company is growing bigger than the television and is going to stop admitting new publishers to their network during this week. The initial audit findings revealed that Pay per play advertising network is presently capable of serving 1 billion audio ads every month.

Pay per play advertising is an innovative online ad distribution model introduced by NetAudioAds that pays publishers for running short ads on their websites and blogs. When a visitor opens a site participating in the pay per play advertising network, it automatically plays a five second audio clip relevant to the content of the web page.The audio clip doesn’t interfere with the browsing activity of the surfer and it plays in the background without consuming any space on the web page.

NetAudioAds is closing the opportunity of becoming a core partner in their network , but the advertisers can still continue to buy ads from the company. This will allow NetAudioAds to pay the publishers for 100% website traffic thereby increasing the revenue share of the publishers already part of the pay per play advertising network. Presently , NetAudioAds is serving 7 -10 million ads per day and 200 million ads per month.The company targets to eventually serve 1 billion ad spots per month and believes that there will be a surge in interest from more advertisers after BPA releases the newest audit reports to the advertising community.

With the big advertisers already buying into the pay per play advertising network, the company now wants to penetrate the small niche advertisers and help their business with micro targeted ads. At the moment , the share of publishers participating in the pay per play advertising network is $6 CPM , that is for every 1000 visitors opening the site , the publisher will get paid $6. With the bidding in selective niches getting more competitive , the revenue generating potential through pay per play advertising is expected to rise.