How to form Adgroups in your Google adwords campaigns

When starting out with adwords, it might seem like a good idea to throw in as many keywords as possible under a given niche to attract more clicks , but this can do more harm to your campaigns than help you getting sales and once again , the solution lies in relevancy.

Let's suppose you are promoting a product that helps quit smoking. You can title your adgroup as "quit smoking" and you may include keywords in your campaign like ways to quit smoking, how to quit smoking , quit smoking aids, quit cigarette smoking , quit smoking help , quit smoking hypnotherapy. The list can go on forever.You may also want to include a related keyword like smoking cessation or dangers of smoking in your campaign .

However , as soon as you include these new keywords under the same adgroup , you stand the risk to dilute your campaign. This is because in all your other search terms , the two common words are "quit smoking" and using this phrase in your ad title and ads will give you immediate relevancy and google will boost your quality score thereby lowering your initial bid. But when you use the keyword "dangers of smoking" under the same adgroup , it doesn't exactly match the ad title or the ad that includes the key phrase quit smoking. This may prompt google to revisit your quality score and increase your initial bid due to the lack of relevancy in their eyes.

A person searching for dangers of smoking could be researching the harmful effects of smoking for his project in which case he will not click on your quit smoking ad that comes up for the search term dangers of smoking and that's the point google is making when increasing your bid.However, if you think it can help your campaign , you can start a new adgroup with a title that includes both the words dangers and smoking. So , it might be a better idea to start a new adgroup when including a keyword or a set of keywords that don't match the ad title , ad and the other keywords in that adgroup closely enough.

Thus, whenever forming a new adgroup for a campaign, you must remember to check whether the ad title includes a phrase that's common to all the keywords in that adgroup and whether your ad includes the same key phrase.Staying with this rule of relevancy will help you earn a better quality score for your adwords account.You may also want to checkout the other post on relevancy.