A Higher Paying CPA Offer isn't always your Best Bet

A higher paying CPA offer in an industry is not necessarily the best option to make more money. This is because the same offer for a comparatively lower paying offer that is using a different landing page may convert far better than the first landing page.Let's take an example.

Let's say a cost per action offer for a free Apple iPod is $1.50 per lead and the landing page converts at 8%. Another offer for the free Apple iPod on another CPA network that pays $1.20 converts at 12%. Although , going by the higher pay per lead the first offer looks better , in the final analysis the second offer might give you better "earnings per click" ( EPC) due to the higher conversion rate of the landing page.

It may not seem like a significant difference if you are using free traffic , but if you advertise with paid traffic like pay per click or paid impressions , then it becomes even more important for you to know which offer converts better to get the best return on your investment. For this, it is mandatory to track your conversions to obtain stats and pick the offer with the higher epc.

There are several other factors that can influence a higher paying offer generating a lower earning per click than a lower paying offer. To learn more about it, read the Dark Side of CPA Marketing in Gauher Chaudhry's free CPA report.